Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
| Autor | Mark Jeffery |
| 6779507017 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know [Mark Jeffery] on *FREE* shipping on qualifying offers. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets
Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it) The 15 key metrics every marketer should know The five obstacles to data-driven marketing and how to overcome them In-depth examples of how to apply data-driven principles in small and large organizations
Marketing ist ein Fachgebiet, das sich in kontinuierlicher Bewegung befindet. Mit diesem Kapitel soll aufgezeigt werden, wie rasant sich das Marketing verändert hat. ... Jeffrey, M. (2010), Data Driven Marketing, the 15 Metrics Everyone in Marketing Should know, Kellogg School of Management, ... How we use cookies; Accessibility; Contact us ...
FOREWORD Welcome Fellow Marketer: Every day I encounter marketers who are working to create a data-driven organization. Some are at the very early stages and just starting to scratch
This post is dedicated to 15 key metrics that every marketer should know before start implementing the data-driven marketing approach. So, let’s start the discussion.
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Audible Audio Edition): Mark Jeffery, Jim Meskemin, Audible Studios: Audible Audiobooks
In this environment one would expect that we could finally show how marketing achieves business impact. That was the hypothesis behind the Patricia Seybold Group/ITSMA survey on data-driven marketing. Read how data-driven marketing improves business results and gain insight into what it takes to move marketing to be data-driven.
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* Explains how to use data-driven marketing to deliver return onmarketing investment (ROMI) in any organization * In-depth discussion of the fifteen key metrics every marketershould know * Based on original research from America's leading marketingbusiness school, complemented by experience teaching ROMI toexecutives at Microsoft, DuPont, Nisan, Philips, Sony and manyother firms * Uses data ...
„Data Driven Marketing – The 15 Metrics Everyone in Marketing Should Know“ von Mark Jeffery. Dieses Buch verspricht, einen einfachen Weg zeigen zu können, ...
Leitfaden Data Driven Marketing - Mehr verkaufen mit Smart Data Gebundenes Buch – 7. Oktober 2015. von Gabriele Braun (Autor), Torsten Schwarz (Autor) Geben Sie die erste Bewertung für diesen Artikel ab ... Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
