Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (
| Autor | Geoffrey A. Moore |
| 6013297753 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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The latest edition of the Chasm book has 25 all new examples of recognizable companies that have crossed the chasm – taking technology and disruptive products to market and getting them into mainstream markets. The Chasm Institute helps high-tech teams learn, apply, and implement best practices in market development strategy.
Buy Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) 3 by Geoffrey A Moore (ISBN: 9780062353948) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority.
Crossing the Chasm, 3rd Edition (Collins Business Essentials) [Geoffrey A Moore] on *FREE* shipping on qualifying offers. The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm
Crossing the Chasm, 3rd Edition, 2014, 3rd ed., Buch, 978-0-06-229298-8, portofrei. Persönlicher Kundenservice 069/94 33 29-50 ... Crossing the Chasm, 3rd Edition | Buch; Recht Steuern Wirtschaft Weitere Fachgebiete Business-Lösungen. SackBusiness. Dashboard Tabellenfunktionen Recherche & Bestellung ...
Moore, G.: Crossing the Chasm, 3rd edition: Marketing and Selling Disruptive Products to Mainstream Customers. Harper Collins, New York (2014) Google Scholar 13.
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first ...
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Klappentext zu „Crossing the Chasm, 3rd Edition “ The bible for bringing cutting-edge products to larger markets-now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters, early majority, late majority, and laggards ...
Anthony, S., Viguerie, P., & Waldeck, A. (2016). Corporate longevity: Turbulence ahead for large organizations; Half of S&P 500 companies are expected to be replaced over the next 10 years, and a new survey points to organizational inertia and lack of long-term vision.
Crossing the Chasm, 3rd Edition (eBook) Marketing and Selling Disruptive Products to Mainstream Customers Geoffrey A. Moore (Autor) eBook Download: ... This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current ...
