Luxury wine marketing: The art and science of luxury wine branding
| Autor | Peter Yeung, Liz Thach |
| 8946024731 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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Luxury wine brands as gifts: ontological and aesthetic perspectives. 2011. Michael Parent. Download with Google Download with Facebook or download with email. Luxury wine brands as gifts: ontological and aesthetic perspectives. Download.
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Press release - AMA Research & Media LLP - Luxury Wine Market Growth Powered with Latest Development Scenario & Influencing Trends by 2024 - published on
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Zusammenfassung. Vor dem Hintergrund der vorangegangenen begrifflichen Auseinandersetzung mit dem Luxuskonzept und den wesensprägenden Eigenschaften der Luxusmarke behandelt dieser Beitrag die konzeptionellen Grundlagen und die besonderen Herausforderungen an das Luxusmarkenmanagement, das in vielen Bereichen anderen Maßstäben zu folgen hat als das Management von Nicht-Luxusmarken.
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Journal of the Academy of Marketing Science, 45, 720-740. Fürst, A., Leimbach, M. und Prigge, J.-K. (2017). Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success .
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