The Tipping Point: How Little Things Can Make a Big Difference
| Autor | Malcolm Gladwell |
| 7088273804 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
Originaltitel: The Tipping Point. How Little Things Can Make a Big Difference; Größe und/oder Gewicht: 12,6 x 2,5 x 18,4 cm Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen 43 Kundenrezensionen Amazon Bestseller-Rang: Nr. 83.026 in Bücher (Siehe Top 100 in Bücher) Nr. 378 in Fachbücher Soziologie (Bücher)
Malcolm Gladwell: The Tipping Point – How Little Things Can Make A Big Difference (2000) dt. Der Tipping Point (2002), ISBN 978-3-442-12780-1 W. Chan Kim, Renée Mauborgne: Der Blaue Ozean als Strategie.
Der Tipping Point ist eine von Malcolm Gladwell beschriebene Theorie, die die Gründe für sogenannte soziale Epidemien erklärt. Die Theorie wird in seinem 2000 veröffentlichten Buch “The Tipping Point – How Little Things Can Make a Big Difference” vorgestellt.
